Booking.com, Agoda and regional OTAs maintain stronghold. Big jump in direct bookings via STAAH SwiftBook, GDS makes a comeback.

Content marketing has become an essential tool for businesses to reach their target audience and establish their brand identity.

Inflation, labour issues, and rising cost to meet the needs of an increasingly tech-savvy and sophisticated guest journey.

Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how it operates

There are a few simpler steps to getting parents and their cubs through your doors and getting your bookings.

It is crucial for corporate offices of chain hotels to manage their digital marketing activities effectively to ensure maximum exposure

A good reputation built through branding is the only distinction between the success and failure of a hotel in this very competitive market.

Every so often your property may get itself into a situation where you have too many promotions on the go

For business travelers, accommodation shouldn’t just be a place to sleep, but a place to live, work and feel at home.

Keeping track of your competition’s activities is easier than you think. Things you could do to stay on top of your competitor’s activities

Technology has changed the landscape of how we operate and interact with our guests. Travelers now expect to communicate instantly

It’s no secret that the hospitality industry generates a considerable amount of waste.

The word is everywhere, but what does it really mean for hospitality business owners and why should we try and incorporate sustainability

Leading companies are building out hubs of related, interconnected sets of services that keep customers not just coming back

Artificial Intelligence is transforming customer experience and streamlining operations in the hospitality industry.

revenue management is critically important as it draws upon analytical and innovative expertise to plan for and react with speed

With its ability to streamline processes, provide valuable insights, and optimize experiences, artificial intelligence (AI) ...

The hotel distribution technology is a complicated beast. Plus, it changes constantly. Let’s take a look at this complex ecosystem

When a guest enters your lobby, chances are they are about to have their first human interaction with your hotel’s individual “brand "

What your users really want is for you to help and entertain them. Use that angle to grab their attention and become your loyal follower.