Technology 4/10

How New Software Entrants Impact Sales of Incumbent Software in Platform Markets?

It is essential to take a comprehensive approach to evaluate new product performance by considering halo and cannibalization effects

Direct Bookings Take Flight: Empowering Hoteliers with AI and Customer Focus

Jan 172 min read

Direct Bookings Take Flight: Empowering Hoteliers with AI and Customer Focus

hoteliers grapple with rising OTA commissions and the need to stand out in a crowded online marketplace.

Are you a Hotelier? Learn the Benefits of Google Hotel Ads for Hotels.

Gawtam Bhat

Jan 162 min read

Are you a Hotelier? Learn the Benefits of Google Hotel Ads for Hotels.

staying ahead of the competition is crucial for hotels looking to maximize their occupancy rates and revenue.

How Can Social Media Leverage Direct Bookings?

Jan 155 min read

How Can Social Media Leverage Direct Bookings?

Social media marketing is something every hotel has to get serious about because it can bring a huge difference to your hotel bookings

Why Your Hotel Needs a Google Booking Link (Powered by IDHotelier and Hotelzify)

Jan 132 min read

Why Your Hotel Needs a Google Booking Link (Powered by IDHotelier and Hotelzify)

Hotels need to be present where guests are searching: Google. And that's where Google Booking Links come in

Optimizing Hotel Occupancy Rates Through Efficient Booking Systems

Jan 122 min read

Optimizing Hotel Occupancy Rates Through Efficient Booking Systems

Two critical aspects to be addressed are the length of the room reservation process and the absence of a Google booking link.

Top SEA Online Booking Channels for 2023 Revealed By STAAH

Jan 112 min read

Top SEA Online Booking Channels for 2023 Revealed By STAAH

Booking.com, Agoda and regional OTAs maintain stronghold. Big jump in direct bookings via STAAH SwiftBook, GDS makes a comeback.

Are Morch

Jan 114 min read

The Importance of Content Marketing

Content marketing has become an essential tool for businesses to reach their target audience and establish their brand identity.

Digital Transformation in The Hospitality Industry

Dec 26, 20234 min read

Digital Transformation in The Hospitality Industry

Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how it operates

Breaking Free From Centralized Digital Marketing: Why Chain Hotels Need to Empower Member Hotels

Dec 14, 20235 min read

Breaking Free From Centralized Digital Marketing: Why Chain Hotels Need to Empower Member Hotels

It is crucial for corporate offices of chain hotels to manage their digital marketing activities effectively to ensure maximum exposure

Dec 9, 20232 min read

7 Ways to Track Your Competition

Keeping track of your competition’s activities is easier than you think. Things you could do to stay on top of your competitor’s activities

An Accommodation Provider's Digital Marketing Ecosystem

Dec 8, 20233 min read

An Accommodation Provider's Digital Marketing Ecosystem

The digital world is extremely dynamic and to be successful all hoteliers and accommodation providers need to keep up with the changes

Accommodation Owners Guide to Hospitality Technology and Operational Excellence

Dec 7, 20233 min read

Accommodation Owners Guide to Hospitality Technology and Operational Excellence

Technology has changed the landscape of how we operate and interact with our guests. Travelers now expect to communicate instantly

7th Indonesia Hospitality Conference: Reshaping Future

Dec 6, 20232 min read

JEFF HECKLER @MarketSource Inc.

7th Indonesia Hospitality Conference: Reshaping Future

4-in-1 Two-Day High-Energy Conference to unleash your brand essence in Indonesia Hospitality and trave Industry covering four themed summits

Customer Success : The First Stop in Your Ecosystem Strategy

Dec 2, 20235 min read

Operation

Customer Success : The First Stop in Your Ecosystem Strategy

Leading companies are building out hubs of related, interconnected sets of services that keep customers not just coming back

Mistakes to Avoid While Running Google Ads for Your Hotel Business

Nov 30, 20233 min read

Mistakes to Avoid While Running Google Ads for Your Hotel Business

Google Ads can be one of the most powerful and effective tools for hoteliers to use while trying to target demographics and reach new client

AI – What it Means and What Hoteliers Are Asking About This Technology ?

Nov 29, 20232 min read

AI – What it Means and What Hoteliers Are Asking About This Technology ?

Artificial Intelligence is transforming customer experience and streamlining operations in the hospitality industry.

Revenue Management: 15 Insights to Navigate Market Uncertainty

Nov 28, 20236 min read

Revenue Management: 15 Insights to Navigate Market Uncertainty

revenue management is critically important as it draws upon analytical and innovative expertise to plan for and react with speed

An Automated World: How Hospitality is Using AI to to Enhance Guest Experience

Nov 27, 20233 min read