It’s no longer just a concept of unknown magic behind the computer screen; it has become a tangible reality

staring at our calendars with too many empty squares and wondering how to fill more rooms and meet the weekly occupancy target.

It is essential to take a comprehensive approach to evaluate new product performance by considering halo and cannibalization effects

hoteliers grapple with rising OTA commissions and the need to stand out in a crowded online marketplace. 

staying ahead of the competition is crucial for hotels looking to maximize their occupancy rates and revenue.

Social media marketing is something every hotel has to get serious about because it can bring a huge difference to your hotel bookings

Hotels need to be present where guests are searching:  Google. And that's where Google Booking Links come in

Two critical aspects to be addressed are the length of the room reservation process and the absence of a Google booking link.

Booking.com, Agoda and regional OTAs maintain stronghold. Big jump in direct bookings via STAAH SwiftBook, GDS makes a comeback.

Content marketing has become an essential tool for businesses to reach their target audience and establish their brand identity.

Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how it operates

It is crucial for corporate offices of chain hotels to manage their digital marketing activities effectively to ensure maximum exposure

Keeping track of your competition’s activities is easier than you think. Things you could do to stay on top of your competitor’s activities

The digital world is extremely dynamic and to be successful all hoteliers and accommodation providers need to keep up with the changes

Technology has changed the landscape of how we operate and interact with our guests. Travelers now expect to communicate instantly

4-in-1 Two-Day High-Energy Conference to unleash your brand essence in Indonesia Hospitality and trave Industry covering four themed summits

Leading companies are building out hubs of related, interconnected sets of services that keep customers not just coming back

Google Ads can be one of the most powerful and effective tools for hoteliers to use while trying to target demographics and reach new client

Artificial Intelligence is transforming customer experience and streamlining operations in the hospitality industry.

revenue management is critically important as it draws upon analytical and innovative expertise to plan for and react with speed