Hotels have to focus on positioning themselves in any market by thinking more laterally and re-appraising how to differentiate the brand

The ultimate digital marketing guide for hotels is full of insight and strategies you easily can start implementing today

This strategic partnership unlocks significant opportunities for Indonesian hoteliers with personalized marketing strategies

Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success.

Guests now expect hyper-personalized experiences, and soon, they'll arrive with their own AI travel companions.

Are you looking for ways to optimise your property’s revenue? OTAs and travel agents play their role in increasing awareness and occupancy

So, you’ve listed your short-term rental on Airbnb and a couple of other channels. Maybe you’ve even got your own website

The digital world is extremely dynamic and to be successful you need to keep up with the changes

If you’re a hotel owner, you need to promote your business so you can grasp the attention of avid travelers across the country

Setting the right price for your hotel rooms is crucial for driving revenue and maximizing profitability

The first place to start the diagnosis of your problems should be your non-negotiables in hotel digital marketing

Deep learning models like OpenAI’s GPT-3.5 have revolutionized content generation, helping create compelling blog posts, product description

We all need to understand the notion of technology from the perspectives of objects, knowledge, activities, process, and system .

A few small but powerful tweaks to your overall pricing strategy can make a dent to your revenue

It’s no longer just a concept of unknown magic behind the computer screen; it has become a tangible reality

staring at our calendars with too many empty squares and wondering how to fill more rooms and meet the weekly occupancy target.

Social media marketing is something every hotel has to get serious about because it can bring a huge difference to your hotel bookings

Hotels need to be present where guests are searching:  Google. And that's where Google Booking Links come in

Two critical aspects to be addressed are the length of the room reservation process and the absence of a Google booking link.

Booking.com, Agoda and regional OTAs maintain stronghold. Big jump in direct bookings via STAAH SwiftBook, GDS makes a comeback.