Distribution Channel

Dynamic Pricing, Concept and Implementation

Implementing a dynamic pricing strategy does not guarantee better results compared to a static rate strategy

Patrick Sibourg

Aug 273 min read

The Reign of RATE PARITY.

Online Travel Agents have been asking for years to have a rate parity between the hotel rate available on the web with direct booking

OTA & Direct Booking: Finding The Right Balance

Aug 113 min read

OTA & Direct Booking: Finding The Right Balance

Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success.

More Direct Bookings, More Profit: Why Google Should Be Your Hotel's Marketing Ally

Jul 202 min read

More Direct Bookings, More Profit: Why Google Should Be Your Hotel's Marketing Ally

Many hotels overlook Google's free hotel listings and convenient Google Hotel Ads in favor of established OTA channels

Maximizing Revenue Streams: Leveraging Day Use Hotel Rooms

Jul 154 min read

Maximizing Revenue Streams: Leveraging Day Use Hotel Rooms

the modern trend of day-use hotel rooms is a much-needed upgrade on the traditional approach to cater to the dynamic demands of the guest

Shape the future of guest relations with autonomous, collaborative AI

Jun 173 min read

Pnt. Ir. Ojahan M. Oppusunggu, ST(Civ), MT(Civ), CPA, AER, IP, PMP

Shape the future of guest relations with autonomous, collaborative AI

Guests now expect hyper-personalized experiences, and soon, they'll arrive with their own AI travel companions.

Jun 122 min read

Pnt. Ir. Ojahan M. Oppusunggu, ST(Civ), MT(Civ), CPA, AER, IP, PMP

5 Tips to Increase Direct Bookings

Direct booking, is the most profitable sales channel as it doesn't incur a commission fees to sales agents

Jun 73 min read

How to Maintain OTA’s Rate Parity

The current advancements in IT technology allow for clear price comparisons from each channel, posing a potential threat to hotels

7 Trending Revenue Streams for Your Hotel in 2024

May 303 min read

7 Trending Revenue Streams for Your Hotel in 2024

In response to shifting consumer preferences and technological advancements, hotels are redefining their approach to revenue generation.

May 293 min read

Is My Hotel Room Pricing Logical?

Setting the right price for a hotel room can be a straightforward task for some, yet complex for others.

Combating Online Travel Agent (OTA) Rate Disparity: Protecting Your Hotel's Revenue and Reputation

Apr 223 min read

Combating Online Travel Agent (OTA) Rate Disparity: Protecting Your Hotel's Revenue and Reputation

Often, the displayed rates differ dramatically from what guests find on individual OTA listings.

The Expert Guide to Drive More Direct Bookings

Apr 161 min read

Technology

The Expert Guide to Drive More Direct Bookings

Are you looking for ways to optimise your property’s revenue? OTAs and travel agents play their role in increasing awareness and occupancy

Fixing the Five Pain Points Every Revenue Manager Faces

Mar 306 min read

Fixing the Five Pain Points Every Revenue Manager Faces

Revenue Management is an amazing discipline: dynamic, ever-changing and evolving, cross-functional, and anything but boring

How to Increase Rooms Revenue & ADR without ( almost ) Working on Pricing ?

Mar 205 min read

How to Increase Rooms Revenue & ADR without ( almost ) Working on Pricing ?

The first association most people still do when they hear about Revenue Management, is pricing and rate management.

7 Trends and Tactics to Include in Your Marketing Plan

ID Hotelier

Mar 153 min read

7 Trends and Tactics to Include in Your Marketing Plan

Everyone wants authentic … the real deal, the local flavours. Be sure to position yourself as a local specialist and deliver to this promise

Mar 112 min read

Why Your Hotel Not Getting Enough Bookings Through Your Google Business Profile

Google Business Profile is a prime spot for attracting guests. You've a booking link, and even have your booking engine on your website

How to Make the Most of the Big O – The Online Travel Agents ?

ID Hotelier

Mar 83 min read

How to Make the Most of the Big O – The Online Travel Agents ?

There’s an OTA revolution happening right now while we pen this blog. These mega travel stores are evolving & competing fiercely for the pie

Digital Marketing: 10 Things Hoteliers Should be Familiar with

Mar 63 min read

Technology

Digital Marketing: 10 Things Hoteliers Should be Familiar with

The digital world is extremely dynamic and to be successful you need to keep up with the changes

Mar 32 min read