Jakarta, 20 September 2024 - As one of the preferred accommodations in Central Java, favehotel Rembang is rebranding to Aston Inn Rembang, ready to deliver a new and more satisfying experience and service.
This important moment was marked by a signing ceremony on August 27, 2024, at Jl. Jend. Sudirman No.8, Kutoharjo, Pandean, Kec. Rembang, Kabupaten Rembang, Central Java 59211, as part of the effort to enhance the comfort of staying in the ever-growing city of Rembang.
The signing ceremony for the rebranding of favehotel Rembang to Aston Inn Rembang was attended by Mr. Heru Purwono, Director of PT Archipelago International Indonesia, along with the hotel owner, Mr. H. Atna Tukiman from PT. Ndalem Tentrem. In a warm and intimate atmosphere, the ceremony was also attended by representatives from the hotel team and Archipelago International’s corporate office, symbolizing the start of a new era for the hotel.
With over 25 years of impressive service in Indonesia, Aston has become one of the most trusted hospitality brands, currently boasting 57 properties. As part of Archipelago International’s portfolio, Aston Inn is designed to cater to the needs of both business and leisure travelers.
The transformation of favehotel Rembang aims to elevate its facilities and services in response to the growing demand for a more sophisticated and satisfying hotel experience. For the past decade, favehotel Rembang has met the dynamic needs of the local market in Central Java. However, with the rapid growth of the hospitality sector, Archipelago International saw the need for a transformation aligned with the city’s development.
Rembang, with its beautiful beaches, majestic limestone hills, and rich cultural heritage, continues to shine as a top tourist destination in Central Java. The city’s natural and historical appeal attracts more and more visitors, inspiring Archipelago International to offer a more exceptional hotel experience through Aston Inn Rembang, further strengthening the city's appeal as a top travel destination.
“We are thrilled to bring the Aston Inn brand to Rembang and elevate the guest experience to new heights,” said Heru Purwono, Director of PT Archipelago International Indonesia. “This rebranding reflects our commitment to delivering exceptional service to our guests,” he added.
Left to right: Corporate Archipelago International and the Hotel Team at the Signing Ceremony for the Rebranding of Aston Inn Rembang
Aston Inn Rembang is poised to be a hub of comfort, offering an array of impressive facilities designed to meet the needs of every traveler. The hotel features 101 rooms, 5 meeting rooms, and enhanced amenities, including a café, swimming pool, Joglo area, and spa. Major renovations will also take place, including the installation of new wallpapers, more elegant carpets, smart TVs in every room, and a refreshed lobby area to create a more sophisticated and comfortable atmosphere for guests.
"As the market evolves, so do the needs and expectations of our guests. Upgrading this property to our 3-star brand reflects our commitment to adapting to these changes while continuing to provide the high-quality service both brands are known for. This enhancement aligns with local demand for more premium offerings without compromising the warm and welcoming experience our guests love", said John Flood, CEO of Archipelago International.
This name change is not just a rebranding but also a reflection of Archipelago International’s strong commitment to providing unforgettable hospitality experiences, aligned with the growth and immense potential of Rembang as a premier tourist destination.
For more information, visit www.archipelagointernational.com and follow @archipelagointernational on Instagram.
About Archipelago International
Southeast Asia's largest privately owned hospitality group, with more than 45,000 rooms and residences in over 200 locations across Southeast Asia, the Caribbean, the Middle East, and Oceania. A trusted hotel company with a long track record and a portfolio of 12 award-winning brands including Aston, Aston Collections Hotels, Alana, Huxley, Kamuela, Avanika, Harper, Quest, Hotel Neo, fave, Nordic and Powered by Archipelago. archipelagointernational.com.
Media Enquiries:
Sari Kusumaningrum
Senior Director of Corporate Communications & PR
Archipelago International
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